How to Set Up and Optimize Your Clinical Research Site’s Google Business Profile
A fully optimized Google Business Profile puts your clinical research site in front of patients at the exact moment they are searching…
Clinical Research Insights
Author: Ezemdi Elijah
Google Map Pack for Clinical Trials: How to Get Your Research Site Into the Top Three Local Results
The Google Map Pack appears above all organic results for local searches. Getting your clinical research site into the top three positions…
Google Business Profile Categories for Clinical Research Sites: The Setup That Changes Your Ranking
The categories you select on your Google Business Profile determine which patient searches your listing appears for. Most research sites use generic…
Google Business Profile Posts for Clinical Research Sites: What to Publish and How Often
Weekly Google Business Profile posts keep your listing active, improve local ranking signals, and give patients a reason to click your profile…
Q&A Management on Google Business Profile: How Research Sites Use It to Answer Patient Questions Before They Call
The Q&A section on your Google Business Profile is visible to every patient who finds your listing. Unanswered or incorrect questions cost…
Building Google Reviews for Clinical Research Sites Without Violating HIPAA
Google reviews directly affect your map pack ranking and patient conversion rates. Clinical research sites can build a strong review profile without…
GBP Photos for Clinical Research Sites: What to Upload and Why It Affects Clicks and Calls
Google Business Profile photos directly affect how many patients click your listing and request directions. Clinical research sites with strong photo galleries…
How Google’s Local Search Algorithm Ranks Clinical Research Sites (And What You Can Control)
Google has disclosed the three factors that determine local search rankings. Understanding how they apply to clinical research sites is the foundation…
Reading GBP Insights for Clinical Research Sites: Using Local Search Data to Find Enrollment Opportunities
Google Business Profile Insights reveals exactly how patients are finding your research site, what they are searching for, and where they are…
Google Ads for Clinical Trial Recruitment: Campaign Structure That Generates Qualified Inquiries
A Google Ads campaign for clinical trial recruitment fails when it is structured like a consumer campaign. Here is the campaign architecture…
Meta Ads for Clinical Research Sites: Targeting Eligible Patients on Facebook and Instagram
Meta advertising reaches eligible patients who are not actively searching for trials but match your eligibility criteria exactly. Here is how to…
YouTube Advertising for Clinical Trials: Reaching Patients Who Haven’t Started Searching Yet
YouTube is the second-largest search engine and one of the highest-reach video platforms for clinical trial awareness campaigns. Here is how research…
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