Clinical Trial Website Design: The Elements That Convert Patient Visitors Into Inquiries
Clinical research site websites consistently underperform on patient conversion because they are designed to inform rather than to convert. These are the…
Clinical Research Insights
Category: Site Design & Conversion
Trial-Specific Landing Pages: Why Generic Site Pages Lose Patients Who Are Ready to Enroll
Patients who click a diabetes trial ad and land on a general contact page leave. Patients who land on a page built…
Mobile-First Design for Clinical Research Sites: Why Most Patients Are Judging You on a Phone
More than 60 percent of clinical trial website traffic comes from mobile devices. A site designed primarily for desktop is losing the…
Pre-Screening Forms for Clinical Research Sites: Design Principles That Increase Completion Rates
Pre-screening form completion rates vary from 20 percent to over 70 percent on clinical research sites with similar traffic. The difference is…
Trust Signals on Clinical Trial Websites: What Patients Look For Before They Decide to Contact You
Patients considering clinical trial participation are making a significant personal decision. These trust signals on your website are what move an uncertain…
Website Navigation for Clinical Research Sites: How Menu Structure Affects Patient Conversion
Most clinical research site navigation menus are organized for the organization, not for the patient. A navigation structure designed around patient decision-making…
ADA Compliance for Clinical Research Websites: Requirements, Benefits, and What to Fix First
ADA website compliance is both a legal requirement for clinical research sites and an SEO benefit. Here is what the standards require,…
Optimize vs. Rebuild: How to Know When Your Clinical Trial Site Needs a Full Redesign
A full website rebuild is expensive, time-consuming, and sometimes the right answer. Here is the framework for deciding whether your clinical research…
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