What Is Precision Geotargeting in Clinical Trial Recruitment?
Open your current Google Ads campaign and click on the Locations tab. If your geographic targeting is set to a broad city…
Clinical Research Insights
Category: Precision Geotargeting
How Geotargeting Reduces Wasted Ad Spend in Clinical Trial Recruitment
Run this calculation before continuing: open your Google Ads account, click Locations, and find the percentage of your spend going to areas…
Radius vs. Drive-Time Targeting: Which Delivers Better Clinical Trial Leads
A 15-mile radius around a clinical research site in downtown Chicago includes patients who are 15 minutes away and patients who are…
ZIP Code Targeting for Clinical Trials: Building Your Priority Catchment Map
Your enrolled patient data already contains a precision geotargeting map — you just have not extracted it yet. Pull the ZIP codes…
Layering Demographics Over Geotargeting for Clinical Trial Campaigns
Geotargeting tells your ads where to show. Demographic layering tells them who to show to within that geographic zone. A clinical trial…
Geotargeting for Multi-Site Clinical Trials: Managing Overlapping Catchment Areas
When a clinical trial runs across two or more sites in the same metro area, every site’s radius overlaps with the others.…
How Patient Dropout Rate Correlates with Distance from Your Site
Calculate this number before reading further: from your study management system, pull every patient who withdrew or was lost to follow-up in…
Measuring Geotargeting Performance: 5 Metrics That Tell You If It Is Working
Most clinical research sites measure advertising performance with a single metric: cost-per-inquiry. This metric is necessary but insufficient for evaluating geotargeting effectiveness.…
Geotargeting Bid Strategy: How to Allocate Budget Across Distance Zones
The default approach to clinical trial advertising budget allocation is to divide spend equally across your geographic targeting area. The precision approach…
Geotargeting vs. Broad Match Advertising: A Clinical Trial Cost-Per-Patient Comparison
Here is the typical cost comparison that sites discover when they run geotargeting against their previous broad-match approach: broad-area advertising produces clinical…
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