Google Ads for Clinical Trial Recruitment: Campaign Structure That Generates Qualified Inquiries
A Google Ads campaign for clinical trial recruitment fails when it is structured like a consumer campaign. Here is the campaign architecture…
Clinical Research Insights
Category: Paid Patient Acquisition
Meta Ads for Clinical Research Sites: Targeting Eligible Patients on Facebook and Instagram
Meta advertising reaches eligible patients who are not actively searching for trials but match your eligibility criteria exactly. Here is how to…
YouTube Advertising for Clinical Trials: Reaching Patients Who Haven’t Started Searching Yet
YouTube is the second-largest search engine and one of the highest-reach video platforms for clinical trial awareness campaigns. Here is how research…
Retargeting for Clinical Trial Sites: Re-Engaging Visitors Who Didn’t Inquire
Most patients who visit your clinical trial site do not inquire on their first visit. Retargeting campaigns re-engage those patients with the…
ZIP Code Targeting for Clinical Trial Ads: How to Stop Wasting Budget on Patients Who Can’t Reach You
Most clinical trial advertising budgets waste 40 to 60 percent of spend on patients outside a realistic enrollment radius. ZIP code targeting…
Clinical Trial Ad Creative: The Copy and Visuals That Drive Eligible Patients to Inquire
Clinical trial ad creative that performs is specific, patient-centric, and built around the one detail that makes an eligible patient stop and…
Google Ads vs. Meta Ads for Clinical Trial Recruitment: When to Use Each
Google Search and Meta advertising reach different patient populations at different stages of decision-making. Understanding when each platform wins — and when…
IRB-Compliant Ad Creative for Clinical Research: What You Can Say and How to Say It Effectively
IRB compliance requirements constrain clinical trial advertising, but well-written compliant creative consistently outperforms non-compliant creative in patient inquiry volume. Here is the…
Cost Per Enrolled Patient: How to Calculate It and Drive It Down With Better Campaign Management
Cost per enrolled patient is the only advertising metric that directly measures your recruitment ROI. Here is how to calculate it accurately…
Display Advertising for Clinical Trials: Building Patient Awareness Beyond Search
Display advertising reaches eligible patients on the websites and apps they use every day, building awareness for your clinical trial before they…
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